The article calls a personal website a 'secret weapon'. "It's one of the best ways to take a personal brand to the next level, beyond the standard résumé or LinkedIn profile," says Nick Macario, CEO of branded.me, a personal branding platform.
In addition to an introduction, work experience or resume, projects samples, references and your blog (if you have one), Smith recommends including your bio, whether text or video.
Use this section to tell your story and give the reader a look into your personality as well. "It's common to also include personal interest and hobbies," Macario adds.
(Note: I see conflicting advice on a regular basis about including hobbies and personal interests in bios and resumes. Some say yes, it helps 'frame' you as a person; and some say no, it's a waste of space. My advice is to decide on a case-by-case basis. If it feels appropriate, include it. If not, leave it out - they can always ask later if they want to know.)
If you are a job-seeker and you need to write or update your bio, I hope you'll consider my e-book, How to Write a Great Bio, or let me write it for you.
Either way, best of luck,