- is outdated.
- includes poor-quality photos.
- is poorly written with grammatical or spelling errors.
- is hard to read due to poor formatting.
Considering the About the Dentist page, and the dentist's bio, is the first page potential new patients look at, I'm always interested to read articles that expand on this topic, such as the one recently published in Dentist's Money Digest entitled "5 Things Every Dentist Website Should Have." Number 2, in particular, caught my attention.
The video doesn’t have to be Citizen Kane or Star Wars, with the names of the film’s director and stars swooshing in on impressive graphics. Keep it simple, and keep it personal. Talk briefly about what you like about being a dentist, and what you hope to provide to your patients."
Read the entire article here.