She looked for it, and didn’t find it. She’s on your website, maybe because Google directed her there, or maybe because someone she knows recommended you. But then she goes to your About the Dentist page and finds… nothing. Or an old photo with nothing but your name underneath it.
Once someone lands on your website the first thing they look for is information about you, the provider. At this point, they assume you’re a good dentist and will only delve further into your credentials and experience once they have some idea of who you are as a person. Your bio is the perfect way to let potential patients know more about you, as a clinician and a human being. Even better, a good bio (and professional photo) is one of the most affordable, if not free, marketing tools available to you.
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