This excellent article by Neil Patel, an internet marketing guru and entrepreneur, has a lot of good advice for bio writers as well. You can read Neil's About Me page here.
Read Neil's entire article, How to Create the Perfect About Page, here.
Many of the bios I write, or review, are for About Pages, therefore I wanted to share some of what Neil had to say that is relevant to writing a great bio for your own About Page or online profile.
Don't write just about yourself.
Your About Page doesn’t have to focus completely on you. Sure, it can include your personal story, but it’s wise to focus on how you solve a problem for your readers.
Use a headline.
Every pages needs a headline, and your About Page is no exception. Make it clear, simple and descriptive of what you do. For example, my About Page headline is: Learn more about Jill Townsend, and why she loves writing bios!
Use a photo.
Usually of yourself, but it could also be a logo or relevant image.
Tell your story.
As well as telling people what you do, tell them how you got to where you are, warts and all. People love stories about other people. Don't overpraise or be overly critical.
Include a call to action.
Where do people go after they read your About Page? Don't leave this to chance, guide them with a call to action. This could be an opt-in form, a link to your blog, or something else, Just make sure it provides value to your readers.
Consider color and font choice.
Some colors and some fonts are more reader-friendly than others. Keep that in mind and go for simple over complex.
Use a conversational tone.
About Pages are not resumes, and should not read like them. As Neil says,
"You want your About Page to build a connection with your target audience and influence their decision-making process. A great way to do that is by using a conversational tone and evoking emotion with the words you choose."
There's lots more good information in Neil's article, but just remembering these few will go a long way toward ensuring your About page or bio is as effective and professional as you want it to be.
If you would like help writing your About page or bio, please contact me. I have several bio writing options to offer. See them here.
Jill Townsend is the author of "How to Write a Great Bio", an e-book with tips on writing a good bio fast, and with confidence.