Often, when I am writing a bio, the person I am writing it for worries that they will a): come across as too 'cocky', or b): they will come across as less competent than the next guy.
My response is always the same: tell what you do with confidence, and don't worry about the next guy.
That's why this article caught my eye, as it applies to writing a bio just as much as it does giving a speech, or attending a job interview. Do any of these undermining phrases creep into your speech at times?
Words and Phrases that Undermind Your Authority, By Laura McMullen, U.S. News
We think this article should basically cover the kind of important aspects of the way we talk in the workplace. It's just that some words can actually make you sound sort of bad. Does that, like, make sense?
The words we use in the workplace are significant, and some make you sound weak. Career and presentation experts suggest you think twice before uttering these words and phrases:
"I think," "I feel" and "I believe"
Take a look at the following examples: "I think you'll be impressed with our final product." "I feel like option A is the better choice." "I believe we should be able to meet that Friday deadline." Why the buffer? In the first two sentences, of course they're your thoughts and feelings you're expressing, and by immediately stating the obvious, you dilute the power of the rest of your statement. When possible, nix those unnecessarily conditionals for a more assertive, assured sentence: "You'll be impressed with our final product," and "Option A is the better choice."
This nip and tuck isn't always an option, though. For forward-looking statements you don't want to guarantee, like the Friday deadline example above, Jerry Weissman, founder and president of Power Presentations Ltd., suggests replacing "think," "believe" and "feel" with what he calls "power conditionals," such as: "I'm confident/convinced/optimistic we'll meet that Friday deadline." Or: "We expect to meet that Friday deadline."
Read Laura's entire article here.
Jill Townsend is the author of "How to Write a Great Bio", an e-book with tips on writing a good bio fast, and with confidence.