Over and over again in my work with dental practices I see an "About the Dentist" page that:
Considering the About the Dentist page, and the dentist's bio, is the first page potential new patients look at, I'm always interested to read articles that expand on this topic, such as the one recently published in Dentist's Money Digest entitled "5 Things Every Dentist Website Should Have." Number 2, in particular, caught my attention.
"A proper introduction. Most patients take it for granted that you’ve been through dental school and have all the proper certifications and training to perform the services your site says you can do. When they search your site, they’re looking to see if there’s someone behind the tooth sign in the lawn that they can trust. Consider an introductory video starring you and your staff, perhaps with a glance at the crisp, clean, professional dentist’s office you are undoubtedly running.
The video doesn’t have to be Citizen Kane or Star Wars, with the names of the film’s director and stars swooshing in on impressive graphics. Keep it simple, and keep it personal. Talk briefly about what you like about being a dentist, and what you hope to provide to your patients."
Read the entire article here.
Jill Townsend is the author of "How to Write a Great Bio", an e-book with tips on writing a good bio fast, and with confidence.