A friend told me about three great videos, the first of which you can see here: http://vimeo.com/27244727. What intrigued me as much as the videos was the way the film makers managed to capture their journey in just a few words, in essence a bio. Just 48 words, and yet you know what you need to know. Good job, Guys!
"3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage... all to turn 3 ambitious linear concepts based on movement, learning and food...into 3 beautiful and hopefully compelling short films...
= a trip of a lifetime."
A client of mine recently brought this video to my attention, and once again I'm reminded of the importance of making sure your bio does its job: to let people know who you are and what is important to you... whether you're an eagle or a duck, or something in between!
When companies or clients are considering who to hire, your bio is a great vehicle for helping them make a decision based on how you "fit" into their company culture. Don't waste this opportunity by having anything less than a great bio.
I have a number of dental clients. Recent research by Sesame Communications, a dental industry pioneer in online patient connection systems, found that, as much as dentists love to show off "before and after" dentistry, patients aren't really interested, especially in the "gross and icky" before pictures. In fact, the number one thing patients look at on a dental web page is information "about the dentist". The second thing is "about the staff".
I suspect this is true of almost all small business websites. People are more interested in you as a person than the service or product you provide, at least initially. So don't make the mistake many do of having a "Coming soon" or "Under construction" message on your About Us/Me page. It only takes a few minutes to write a great bio.
Jill Townsend is the author of "How to Write a Great Bio", an e-book with tips on writing a good bio fast, and with confidence.