I work with a lot of dental practices, and often tell them the same information you'll find in this excellent article from Jackson Hadley at My Social Practice. Potential patients read your About page before they read anything else on your website. Make sure yours is well-written, up-to-date, and shares information your patients want to know. If you need help, contact me and we'll do it together.
Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story.Coming up with the perfect way to introduce yourself is tough. Whether you’re talking with someone new, writing an email, or giving a speech it’s often the first few sentences you’ll spend the most time preparing.
For potential patients visiting your website for the first time, your About page serves as a formal introduction to your dental practice. Does it succinctly and powerfully present why they should build a lifelong healthcare relationship with you?
Read the full article from the folks at My Social Practice here.
Jill Townsend is the author of "How to Write a Great Bio", an e-book with tips on writing a good bio fast, and with confidence.