An otherwise great bio often lacks one important element: search engine optimization. (Ie, the incorporation of keywords and phrases that search engines use to rank a web page in their search listings.)
Many people are familiar with SEO in relation to a company's website or other online marketing efforts, but have not considered it an important element in writing their own bio. The best way to explain how this is done is to see it in action. The following is an excellent example of a bio that has been "SEO'd". It comes from the website of a client and colleague of mine, Fred Gleeck, www.fredgleeck.com.
Fred Gleeck is an information marketer. In addition to working on his own info products, he helps others sell their information products as well. Fred has been perfecting his information marketing techniques over the last 24+ years. If you want to learn how to sell information products on the internet, he is the right person to consult with.
The information marketing business is changing. Fred knows and understands the information marketing secrets that few others use or know. He uses them himself in his own business and then passes that knowledge along to others in his seminars and workshops on creating information products.
Selling information products for himself and for his coaching clients is his ONLY business.
He is the author of over 15 books and helps others who sell info products to create their own books, ebooks, audio and video programs.
If you want to create your own information products, you should contact Fred. He teaches a range of topics within the field of selling information products. They include, but are certainly not limited to:
Are you in any doubt that Fred is in the information marketing business? (The words above in bold and italic are also links to other pages on Fred's site, another good SEO technique to use when you write a bio.) Probably not, and neither is Google. By the strategic use of words and phrases that describe what he does when writing his bio, Fred has not only given readers a comprehensive list of his products and services, but he has incorporated SEO into his bio as well, which has the added advantage of helping anyone who is seachring for information on information marketing find him.
What about you? If you are a female bodybuilding instructor, or a voice-over artist, or a marriage therapist, have you "SEO'd" yourself when writing your bio? If not, give it a shot! Google will love -- and find! -- you.
Jill Townsend is the author of "How to Write a Great Bio", an e-book with tips on writing a good bio fast, and with confidence.