Over and over again in my work with dental practices I see an "About the Dentist" page that:
Considering the About the Dentist page, and the dentist's bio, is the first page potential new patients look at, I'm always interested to read articles that expand on this topic, such as the one recently published in Dentist's Money Digest entitled "5 Things Every Dentist Website Should Have." Number 2, in particular, caught my attention.
"A proper introduction. Most patients take it for granted that you’ve been through dental school and have all the proper certifications and training to perform the services your site says you can do. When they search your site, they’re looking to see if there’s someone behind the tooth sign in the lawn that they can trust. Consider an introductory video starring you and your staff, perhaps with a glance at the crisp, clean, professional dentist’s office you are undoubtedly running.
The video doesn’t have to be Citizen Kane or Star Wars, with the names of the film’s director and stars swooshing in on impressive graphics. Keep it simple, and keep it personal. Talk briefly about what you like about being a dentist, and what you hope to provide to your patients."
Read the entire article here.
One of the reasons I like the bio business so much is that it gives me the opportunity to 'meet' so many interesting people, from so many different walks of life. Some are just starting out, some are near the end of their careers, most are somewhere in between. Over the past few weeks I have either written or reviewed bios for a/an:
The common thread in all of these bios or documents is this: how do I write about myself without sounding 1) arrogant, or 2) boring?
Those are questions I hear a lot. It's tough for most of us to write a bio about ourselves to begin with, much less if the reaction we are trying to evoke is: "Wow, he/she sounds like a really interesting (or experienced, or knowledgeable, or trustworthy, or you name it) kind of person."
That's why if someone asks me to write their bio, and they're feeling nervous about the outcome, I offer to send them 2 or 3 other bios I've written for people in similar positions, or similar fields. I ask them to let me know how they felt about that person after reading their bio, and if they would be confident about their own bio if it read and 'felt' the same way.
The answer is always yes. I've never had someone come back and say the person in the bio sounded arrogant or boring, and I've written or reviewed over 1,000 bios.
If you are holding back on writing, or revising your own bio, please keep that in mind. What you may perceive as negative -- lack of formal education or previous experience are common examples -- is equally as much a positive factor in the context of your life and your story.
Everyone has a good bio in them, I know it. If you need help, please contact me, or buy my e-book and see how easy the process can be. (I offer a 100% satisfaction guarantee, so you literally have nothing to lose.) Some people prefer I write their bio for them, which is fine, too.
Jill Townsend is the author of "How to Write a Great Bio", an e-book with tips on writing a good bio fast, and with confidence.