I see it all the time as a copywriter for dental websites — the “About the Dentist” page says “Coming Soon,” or it has a picture of Dr. Who with no information. I’m always tempted to pick up the phone and encourage Dr. Who to complete his or her bio, because the About the Dentist page is the first page potential patients read.
People looking for a dental provider want to know about you before they make any financial or emotional investment in you or your practice. They assume you’re good at your job, and will only delve deeper into your qualifications after they learn more about you as a person. Having a blank “about” page, or a picture with no information, is a huge waste of a free marketing and bonding opportunity.
I’ve heard all the reasons dental practices don’t have bios. It’s also common for them to have bios, but they haven’t updated them since the practice was formed. The top reasons I hear for no bios are:
Please read the full article here, as published in Dentistry iQ
Jill Townsend is the author of "How to Write a Great Bio", an e-book with tips on writing a good bio fast, and with confidence.