Ducks and eagles, and what they can teach you about writing a good bio

A client of mine recently brought this video to my attention, and once again I’m reminded of the importance of making sure your bio does its job: to let people know who you are and what is important to you… whether you’re an eagle or a duck, or something in between!

When companies or clients are considering who to hire, your bio is a great vehicle for helping them make a decision based on how you “fit” into their company culture. Don’t waste this opportunity by having anything less than a great bio.

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