The importance of including bios on a dental website

I see it all the time as a copywriter for dental websites — the “About the Dentist” page says “Coming Soon,” or it has a picture of Dr. Who with no information. I’m always tempted to pick up the phone and encourage Dr. Who to complete his or her bio, because the About the Dentist page is the first page potential patients read. People looking for a dental provider want to know about you before they make any financial or emotional investment in you or your […]

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